Learn Branding 101: How To Stand Out From The Crowd, Grow Your Business
Instructor: Angel Llamanzares Martinez · Level: Beginner · Students enrolled: 169 · Rating: 5.0/5 from 7 reviews
If you own a business, you have a brand. This course is for new business owners who want to build a successful and strong brand. In here you will learn about what branding really is - from strategy, defining your ideal customer, how to choose your logo and colors, how to market your brand and everything else to make you stand out from your competitors.Required Materials: A computer, a business idea, and a lot of passion and determination!
IntroductionI. What is Branding?Lesson 1: The Difference Between Brand and BrandingLesson 2: 7 Reasons Why People Buy A BrandLesson 3: Brand Types II. Branding StrategyLesson 1: Define Your Target Market A. Ideal Customer Avatar B. Customer Pain PointsLesson 2: Research Competitor BrandsLesson 3: Your Brand PersonalityLesson 4: Your Unique Selling PropositionLesson 5: Your Brand Statement III. Verbal Elements of BrandingLesson 1: Your Brand NameLesson 2: Your Brand VoiceLesson 3: Your Brand Story A. What is a Brand Story? B. Tips for Creating Your Brand StoryLesson 4: Your Tagline IV. Visual Elements of BrandingLesson 1: Your Brand ColorsLesson 2: Your Brand FontsLesson 3: Your Brand Logo A. Types of Logos B. Designing Your Logo V. Building Brand AwarenessApply Branding Across Your Business VI. One-On-One Coaching CallAfter you have finished the course (watched all the videos and answered the worksheet in the Workbook tab), you will have your one-on-one coaching call with me so we can fine-tune your branding together.
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